Booking Through Thursday

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(I just discovered this site, so I'm doing some older questions and getting caught up before the comments close) 
What’s more important to you? Real, three-dimensional, fleshed-out fascinating characters? Or an amazing, page-turning plot?
(Yes, I know, they are both important. But if you had to pick one as being more important than the other?
Characters. I can read a book with a generic plot and well thought out characters, but I cannot read a book with an amazing plot and flat characters.