The problem with news...

Medical News: Kids' Cereals Loaded With Sugar - in Primary Care, Diet & Nutrition from MedPage Today
I saw this headline on my news app. I can only imagine the creation of it went something like this:
Boss: We need you to dig deep. We need a sensational story, one that people will be shocked to believe.
Writer: How's this?
Boss: Brilliant, sir. Absolutely brilliant, Kids' Cereal Loaded with Sugar. My god, how long has this been going on?!